Enigin Update - Growing Awareness from Ramadan Energy Saving Campaign
THE Dubai Electricity and Water Authority (Dewa) has, for the fifth year, completed its “To Guide is to Care” energy, and water, saving campaign, during Ramadan.
The campaign is a grassroots educational scheme raising awareness of the importance of conservation.
The month-long campaign involved a series of workshops, knowledge exchange sessions and information kiosks at mosques, local parks, shopping centres, hospitals and high profile Ramadan events. These activities were supported by promotional materials including posters and leaflets with conservation tips from an Islamic perspective.
Dewa says its annual Ramadan campaign has grown year-on-year since it started in 2006. What began with two presentations and a brochure has expanded to over 15 activities across Dubai with a comprehensive library of information encouraging best practices in electricity and water consumption.
Amal Koshak, Dewa's Senior Manager - Demand and Tariff Management Department, commenting on the 2010 Ramadan campaign said:
"We have a collective responsibility to preserve, protect and manage the well-being of our environment. That requires each of us to be rational in our energy consumption habits.
“Dewa believes very strongly in sharing information about conservation to empower individuals with the knowledge they need to reduce electricity and water wastage."
Koshak added that its sustained awareness drive is beginning to transform attitudes towards energy consumption:
"Dewa's 'To Guide is to Care' campaign is now in its fifth year and we are really pleased to have observed a positive change in attitudes over that time. People who we meet with during these sessions are genuinely willing to try new measures to conserve electricity and water by adopting sensible consumption practices and smart technologies available today.
“The smallest change can make a big difference - Dewa remains committed to spreading this message of conservation to help all our customers understand that they can all play their part in protecting our planet."
Enigin Distributors in the UAE, and globally, are delighted with educational campaigns that raise awareness of energy saving, but they alert their clients that it needs to be a permanent attitude and behavioural change.
Enigin Plc's range of energy efficiency solutions include intelligent automated technology and easy to understand real-time energy data from Eniscope.
